Personal development coach, speaker, author
- Graduate of the Ecole Supérieure de Commerce de Paris (Class of 2002) and of the Executive MBA of INSEAD (2009)
- Decorated by the King of Morocco, Mohamed VI, with the Ouissam du Mérite National (rank of Officer).
With an experience of about ten years as an investment banker in several large global institutions (Morgan Stanley, Westbrook Partners, Natixis) in London, New York and Paris, I returned to Morocco in 2010 to join the investment fund Mutandis. In 2013, I decided to leave the group and at the same time the Casablanca financial center to realize my dream, to climb the highest peak in the world "the EVEREST". Indeed, in May 2013 I became the first Moroccan to climb Everest, and to reach the North Pole in April 2015. I also crossed Morocco from Tangier to Lagouira by bike and running for the celebration of the 40th anniversary of the green march by the Kingdom.
Today, I am a renowned sports and mental coach working with numerous personalities and major sports teams, and I divide my time between my adventures in the four corners of the planet and my interventions with a wide audience in companies or universities on topics related to performance, leadership and task force management.